25th May, 2016
When you are in a business that revolves around sales, you rely on your salespeople to pull through for you at all times. But, as a business owner, you can’t just expect your team to do everything without a little bit of help from you. Before you can give them that help, you must be aware of what they need in order to bring in the most sales. Here are some tips that will help you to help your sales team increase their efficiency and effectiveness.
1. Use a Good CRM System
When you have the right sales-focused CRM system, your team can be better organized and more focused. Some of the features you should be looking for in this software include lead prioritization, automatic reminders, notes, and lead nurturing. Once this type of system is in place, expect to see a big jump in sales.
2. Give Your Team the Right Tools
Your salespeople are going to be on the road more than they are in the office, so make sure that they have the tools they need to get their jobs done right. One important tool is a mobile CRM app or solution. This will let your team collaborate with you, clients, customers, etc., and work in real time with up to date data. This means they don’t have to wait until they are in the office to get work done.
3. Buy (and Sell) Mailing Lists
Most effective salespeople know that they need to have good leads, and it is not uncommon for salespeople to buy mailing lists to get the best leads for their businesses. The biggest problem with this is that it can cost $3 per lead or more, and not all of the leads will be right for you. Save a lot of money by only getting the right leads through Lead Roster. You can even subsidize your lead acquisition costs by selling email lists you bought or built somewhere else on Lead Roster.
4. Motivate Your Team
A little bit of friendly competition will help to keep your team of salespeople motivated. For example, you can set up a contest to see who gets the most sales for a certain period of time, and offer a prize to that salesperson. Hoopla is a great software package you can use for your business, and there are competitive elements that can be used to increase the effectiveness of all of your salespeople.
5. Offer Regular Training
It is a good thing to offer training in the latest and best sales practices to your sales force. There are always new products coming out that can help with sales, and the more you and your staff know how to use them, the better off the performance of the business will be overall. Many companies offer courses and certifications such as Predictable University, or you can even send your salespeople to various workshops that will help to improve their performance.
6. Know Your Team Members
When it comes to your team, it is important to know that each person is different. Everyone has their own style of doing things, learns at a different pace, and learns differently. This means that a one size fits all type of training package may not work for everyone on your team. The better you get to know each member, the easier it is going to be for you to customize training, assignments, etc. to various employees.
7. Cut Out Administrative Tasks
If your salespeople weren’t stuck taking care of administrative tasks, they could be out there making even more sales. So, you have to find ways to help them cut back on these tasks. One suggestion is to hire an administrative assistant to take care of the little tasks, leaving your salespeople free to do their real job, which is selling.
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